Rixos Obhur was seeking a robust, future-proof system that could elevate the guest journey and streamline hotel operations. Our platform’s customizable IPTV portal and proven PMS integration made it the ideal fit for the hotel’s evolving needs.
— Victor Hasan
Senior Key Account Manager, VITEC
Rixos Obhur Jeddah Resort delivers luxury guest experience with VITEC IPTV and digital signage
VITEC’s IPTV and digital signage solution at Rixos Obhur Jeddah Resort has modernised the hotel’s technology infrastructure, enabling personalized guest experiences and streamlined operations in keeping with a top-class destination. The system’s seamless Property Management System (PMS) integration and scalable architecture have delivered measurable improvements in guest satisfaction and efficiency.
The Challenge
The hotel embarked on a comprehensive upgrade of its in-room entertainment and communication systems, as well as digital signage in communal areas including the hotel lobby, spa and fitness center, and restaurants and lounges. The brief was to deliver a fully integrated IPTV and digital signage platform that would reflect the luxury positioning of the Rixos brand, as well as seamlessly connect with the hotel’s essential organizational systems, particularly its PMS. This required a solution capable of delivering high-quality live TV, video-on-demand, and personalized guest services, all managed centrally and tailored to each individual room.
It was essential that the new system could scale with the property’s growth and support a diverse, international clientele. VITEC’s solution was selected for its ability to deliver dynamic, multilingual content and real-time updates, ensuring that every guest receives a personalized and engaging experience from the moment they arrive.
The Solution
VITEC delivered a fully integrated IPTV and digital signage platform tailored to the luxury standards of Rixos Obhur. The solution was designed to seamlessly connect with the hotel’s PMS, enabling a new level of personalization for guests. Upon checkin, the system automatically recognizes each guest’s profile, displaying a personalized welcome message on the in-room TV in their preferred language. This integration also allows guests to access a range of hotel services directly from their TV, including room service, spa bookings, and concierge requests, all without the need to contact reception. The platform supports live TV, video-on-demand, and dynamic promotional content, all managed centrally to ensure consistency and ease of use across the property.
In addition to enhancing the in-room experience, VITEC’s solution extends to public areas, with large format displays that deliver real-time information, event schedules, and branded content. The system’s modular architecture ensures scalability, allowing the hotel to expand or adapt the deployment as needed, while multilingual support caters to Rixos Jeddah’s international guests. Centralized content management and robust PMS integration improved operational efficiency and elevated guest satisfaction.
The Result
The resort has reported several measurable benefits across guest satisfaction, operational efficiency, and service delivery. “We’re extremely proud of how our IPTV and digital signage solution has transformed the guest experience at Rixos Jeddah” adds Victor Hasan. “By integrating seamlessly with the hotel’s pre-existing systems, we’ve enabled personalised services and streamlined operations. It demonstrates the company’s ability to meet the high standards of luxury hospitality and its readiness to support future deployments across the region. With this project, VITEC continues to strengthen its footprint in Saudi Arabia’s rapidly growing hospitality market.”
Since going live, RIXOS has seen a marked increase in guest satisfaction scores and a noticeable reduction in manual service calls. The ability for guests to access personalised services directly from their rooms has truly elevated the experience, and the staff have benefited from smoother, more efficient operations.
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